Guests gather at 7am at the Calgary Tower

 
Guests wait for the Opening Minds logos to be unveiled

Kirby officially launches Opening Minds initiative

Kirby with French Opening Minds logo

 
Opening Minds officially launched at daybreak

 
Suzan Desserud speaks passionately about the stigma associated with mental illness

 
Micheal Pietrus, Director of Opening Minds, introduces speakers

 
Greg Quinn from the Schizophrenia Society of Alberta helps unveil logo

The flame at the top of the Calgary Tower burns brightly

The flame at the top of the Calgary Tower burns brightly